General News
16 July, 2024
Mitsubishi plugs electrics
Mitsubishi Motors Australia Limited (MMAL) has used its 2024 dealer conference to outline an adventurous future product strategy: one that will see the Japanese brand increase its model range and introduce multiple electrified solutions by 2030.
Addressing MMAL’s national dealer network, Mitsubishi Motors Corporation president and CEO Takao Kato shared his vision, saying several all-new or significantly updated models would arrive by the end of the decade.
“Australia is a core market for MMC and it makes an important contribution to our global business," Mr Kato said.
"We will offer not only battery electrics but also plug-in hybrids and hybrids, and introduce appropriate products that will meet the New Vehicle Efficiency Standard set by the Australian government.”
Reiterating Australia’s core market position, MMC’s executive officer with responsibility for product strategy Koichi Namiki introduced MMAL’s corporate thinking.
“As we approach the mid-point of this decade, it is important to share Mitsubishi Motors’ brand evolution and how this will underpin Australia’s future position as a key volume player for the next five years and beyond,” Mr Namiki said.
In a nutshell, MMAL’s future pathway towards 2030 is defined by:
progressive electrification through a blend of powertrains including hybrid, plug-in hybrid and battery electric
new or completely refreshed products in multiple market segments
further strengthening of Triton’s product range and appeal.
MMAL CEO Shaun Westcott added: “MMAL is at a key point in its history, and this announcement confirm Mitsubishi Motors’ commitment to this market via a strong product pathway to the end of the decade.
"This includes delivering advanced powertrain technologies and a wider product choice, every model endowed with a unique spirit of adventure.”
Mr Westcott also reconfirmed MMAL’s support of its dealer network model.
“Our extensive national dealer and service centre network enables Mitsubishi owners to explore more of Australia with confidence," he said.
"We will continue to work closely with our dealer partners to ensure the network is geared up to support this exciting new era of Mitsubishi innovation.”